The BIC® Design on Fire campaign kicked off again in 2018 with an exciting new look and feel – with a fun play on art galleries and the ‘world’s smallest canvas’ to strike a…15-Mar-2018
The Oceania ‘Design on Fire” campaign launched earlier in 2017 and proved just how iconic BIC® lighters are in the Oceania region. With huge engagement and positive sentiment from BIC consumers, the…21-Dec-2017
If you’re good at skateboarding, you’ll be sponsored by a skate brand. If you’re a good surfer, you’ll be sponsored by a surf brand. And now, if you’re good at handwriting, you’ll be sponsored by BIC.
In March and May 2017, BIC Oceania partnered for the first time with Black Box, an iconic marketing and sampling organisation in Australia and New Zealand. The perfect lighter for Australian homes, Black Box co-…28-Jun-2017