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21-Dec-2017

Design On Fire range

The Oceania ‘Design on Fire” campaign launched earlier in 2017 and proved just how iconic BIC® lighters are in the Oceania region. With huge engagement and positive sentiment from BIC consumers, the campaign broke all BIC® KPI’s and Industry benchmarks to deliver more than 3,200 BIC® lighter designs through the campaign website. The final winner of the 2017 competition was voted for by consumers and has won the right to create a series of designs that will be featured on nearly 500K limited BIC® lighters and in-store displays and can be found throughout Australia and New Zealand from November 2017. This winners design release is a great lead into our next exciting Design on Fire campaign happening in early 2018 – stay tuned for more!