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26-Jun-2017


BIC Flex Shaver campaign
“For Every Man There Is” -
that's you and you and you and you!!!

BIC Flex 3 campaign ad

BIC Flex3 “For Every Man There Is” campaign enters into its second year of heroing the every man.

Doesn't every man want a simple razor that gets the job done—performance and technology without the jargon?  Simply stated BIC Flex3 provides an incredibly smooth Shave with technology at a price that every man can afford.  It's the razor For Every Man There Is.

Working with McCann, BIC strategically selected prominent billboards and out of home media across Australia and New Zealand to display playful messages; contextually relevant to the surrounding environment. The campaign is inclusive and relatable, so that no matter what type of man you are BIC Flex3 is for you.

Be sure to join the conversation on www.facebook.com/bicflexau

Available at all good retailers.

Contact:  Fabian Claveria — OCE Shavers Brand Manager Fabian.claveria@bicworld.com