OUR HERITAGE, YOUR PASSION
Our history timeline presents how BIC grew from humble beginnings to the iconic brand we are today. Passionate about being part of the daily lives of millions of consumers, BIC continues to make simple, inventive and reliable products for everyone, everywhere.
1954
Expansion in Italy
BIC establishes a presence in Italy, then in the Netherlands, Austria, Switzerland and Spain.
1956
First steps in Brazil
BIC arrives in Brazil in 1956. A factory is built in São Paulo in 1960 establishing BIC's expansion into South America.
1956
Launch of BIC® M10®
The launch of the BIC® M10® retractable pen marks the expansion of BIC's ballpoint pen range.
1957
Development in the United Kingdom and the Sterling zone
BIC acquires Biro Swan in the UK, thereby moving into Ireland, Australia, New Zealand, South Africa.
1958
BIC begins its conquest of the North American market
The Company purchases the Waterman Pen Company in the U.S. and enters the North American market.
1959
BIC in Scandinavia
BIC enters the Scandinavian market.
